Global Sourcing Strategy

Goal:

Establish a clear definition of how consumers view the term "sustainable" and present options as to how food manufacturers and suppliers are responding to that need.

Process:

Identify gaps in the marketplace from a communication and messaging standpoint and develop a "101" presentation to outline the terminology and highlight trends.

Solution:

Global Organics - a 21 year old company with a legacy in organic and sustainable products. Worked with Marketing team on developing a Sustainability 101 presentation to take to the industry.

Result:

Increased awareness and perception in the industry at existing accounts and prospects. Doubled contact base and increased revenue opportunity pipeline.