Health & Wellness Trends

Goal:
To highlight what is happening in the marketplace with healthier offerings in foods and beverages.
Process:
Review current menu offerings, positioning, competition in national account space as well as draw upon trends in retail brands and the ingredient sectors.
Solution:
Vegetable Juices Inc. - supplier and innovator of vegetable based products for food and beverage application.
Result:
Developed presentation to highlight consumer buying behavior (ex: Boomers vs Millenials), government regulations, and market demands such as with MyPlate, New York and sugary beverage limitations, transparency, fresh and natural initiatives.