Health & Wellness Trends

Goal:

To highlight what is happening in the marketplace with healthier offerings in foods and beverages.

Process:

Review current menu offerings, positioning, competition in national account space as well as draw upon trends in retail brands and the ingredient sectors.

Solution:

Vegetable Juices Inc. - supplier and innovator of vegetable based products for food and beverage application.

Result:

Developed presentation to highlight consumer buying behavior (ex: Boomers vs Millenials), government regulations, and market demands such as with MyPlate, New York and sugary beverage limitations, transparency, fresh and natural initiatives.

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